# Marketing that publishes only with approval and consent

Firms market from the same workbench they serve clients in. Websites, blogs, social posts, ads, newsletters, letters and handwritten cards go out only after a second person approves the exact piece, and only to people who have agreed to hear from the firm.

## A site designer for the firm
Design the firm's website from a palette of sections: hero, text, calls to action, questions and answers, card grids, steps, pricing tables, video, people and latest posts. Write blog posts with citations and the disclosure the firm requires, and give each author a profile. Build landing pages for a campaign with a start and end date. Choose a look from preset styles and dozens of typefaces, and go back to an earlier style in one step. Menus, redirects, search and the files that search services read are kept up for you.

## Published only after review
Every page and post moves from draft to review to approved to published. Publishing is blocked without an approval that matches the exact content; if the approval is withdrawn or expires, the page comes down on its own. Uploaded images are scanned, stripped of hidden location data and sized before they go live. Quizzes, calculators and a secure upload form collect what a visitor sends, and a newsletter box takes a subscription that the visitor confirms by email.

## Social posts
One piece of writing becomes a post for each network the firm uses, among them LinkedIn, Facebook, Instagram and a business profile on Google. A single approval covers every version, and the exact text and image are filed in the archive before the post goes out. A post can be pulled back after it is live, and withdrawing its approval pulls it back on its own. Replies and messages from the public come into the firm one at a time, for a person to answer.

## Ads with a budget cap
Connect the firm's ad accounts on Google, Meta and LinkedIn and manage campaigns, audiences and creatives in one place. Each ad must land on a page the firm has already published and approved. The firm sets a budget cap, and a campaign that would exceed it does not run. Withdrawing an approval pauses the campaign rather than deleting it, so the history stays. Daily results come back into the workbench, and conversions are reported to the networks.

## Newsletters and marketing email
Marketing email goes only to people who have given consent, after an exact approval of the piece, and every message carries an unsubscribe link that is honored at once. Suppressions are rechecked before any retry. Sent, opened, clicked, bounced and unsubscribed counts roll up to the campaign. The sent copy of every message is filed in the archive. Personal mail from a professional to a client is a different thing, sent from their own mailbox; see [communications](/communications).

## Letters and handwritten cards
Print and mail a letter from the workbench, with the exact PDF that was mailed snapshotted and tracked through the postal service to delivery or return. A marketing letter needs an approval matched to that PDF. Handwritten cards up to 500 characters go out in the firm's own handwriting style with its return address, two names on a household card. Every mailed piece lands on the household record as a touchpoint, and postage and card costs pass through on the statement.

## Three people before a campaign goes
A campaign to a list the firm brought in is drafted by one person, its consent confirmed by a second and released by a third. Segments pick the right households, and a campaign can skip a person with a reason recorded. Each piece is captured with its approval, so the record shows who said yes and when. See [workflows and approvals](/workflows) for the machinery, the [practice side](/practice) for the rest of the workbench, [pricing](/pricing) for what passes through, or [talk with us](/contact).